Paramount+ is rebranding once again, changing the name of its highest subscription tier from “Paramount+ Showtime” to “Paramount+ Premium.” The company announced this change on Monday in a post directly on its app,

The curtain is closing on Paramount+ with Showtime as Paramount Global quietly drops the once-iconic cable brand from the name of its premium streaming package. On June 23, Paramount announced to subscribers that its ad-free plan,

Paramount+ With Showtime is getting a name change. The streaming service will now be known as Paramount+ Premium.