With the wind blowing more and more in a direction chosen by the consumer, wouldn’t it be wise to listen to what they have to ...

we need to go back to some basic questions: Who is a customer? What do businesses want from a customer? The Oxford Dictionary defines a customer as a person who buys a product or service from a ...

No longer nice-to-haves, CRM systems today are essential tools helping organizations create the high-touch, personalized interactions their customers demand. While most people equate customer ...