Three years ago Ben Serotta was facing difficult decisions forced by the recession and changes in the high-end bicycle market. He had downsized his world-famous bicycle manufacturing business at ...

SARATOGA SPRINGS — The founder of the Saratoga Springs bicycle factory on Geyser Road, Ben Serotta, and its former CEO, Bill Watkins, say they were blindsided by the new management’s decision ...

SARATOGA SPRINGS — Serotta, the Saratoga Springs bicycle factory on Geyser Road will remain open, but founder Ben Serotta, has left the company, and new management has shifted the company&#82… ...

World-famous bicycle manufacturer Serotta has laid off nearly half its workforce and will cease operations this month, according to comments the head of the Saratoga Springs-based company made to ...

Serotta laid off 40 percent of its workers and closed its plant in Poway, Calif., Divine Cycling CEO Bill Watkins told Bicycle Retailer and Industry News.

SARATOGA SPRINGS — Six months after putting his manufacturing facility up for sale, on the seemingly bad end of a downhill ride, Ben Serotta’s world-famous bicycle firm is headed for a … ...

Then Serotta come back with 6 coats of pearl white followed by the little World’s bands (special for this frame). They top the whole thing off with a few coats of clear that give this bike a finish ...

Saratoga Springs, NY high-end bicycle maker Serotta has laid off 40 percent of its workforce and plans to stop production in the next two weeks. The Business Journals . Select a City.