Seven Elite Daily staff members tried and reviewed Rare Beauty's new Soft Pinch Liquid Contour after Selena Gomez's SP liquid ...

A Lego orchid, heart-shaped Dutch oven and Kendra Scott jewelry — all of these heartfelt buys will make their day.

Sephora surprises with great offers on Wednesday, February 5! Including Valentine's Day gifts from tatcha & Sol de Janeiro, ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Sabrina Carpenter's Grammys look featured her signature dewy blush and bouncy blowout, but the secret to her glowy skin is a ...

I own tons of goodies from Lululemon, Sephora, Amazon and more. They'd all make great gifts for your girlfriend, wife or any other woman in your life!

Billie Eilish recently shared her pre-concert glam routine online. One editor recreated her makeup and then did a sweaty ...

Rhode's Peptide Lip Shape, Benefit's new concealer, and more of January 2025's most exciting beauty product launches, as ...

Fridays is a hit with Gen Alpha on TikTok, but do the products live up to the hype? We tested over £250 worth of skincare to ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...