Labubu, the plush toy from China’s Pop Mart, is a social media darling, but the toothy little monsters are not an overnight ...

Designers in Indonesia, including Sebastian Gunawan and Yogi Pratama, have even created miniature couture looks for the plush toys. Meanwhile, Labubu has made appearances at fashion events ...

Sales of themed merchandise like hoodies and plush toy video game controllers generated about 32 percent of the revenue for Sebastian’s Linus Media Group in 2021, up from 3 percent five years ...

Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks in part to its elvish monster. Revenue from Pop Mart's plush toys soared ...

In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.