Seattle was formally branded a FIFA men’s World Cup city Thursday. Local dignitaries gathered with the organizing committee to unfurl the official logo atop the Space Needle.

However, the new logo introduced last week by Seattle’s Best Coffee deserves a branding taste test. In the spirit of full disclosure, I confess that I drank my last cup of coffee 35 years ago.

The one on the left was Seattle's first logo. It represented the Storm from 2000-2015. The middle logo represented the Storm during two title runs, and Seattle used it from 2016-2020.

For years, the mask that inspired Seattle's beloved NFL team logo sat thousands of miles away. At one point during renovation, it was even placed in storage. Gretchen Faulkner, director of the ...

As the Seattle Seahawks prepare for the Super Bowl, a museum curator and professor of art history at the University of Washington tracks down the eagle mask most likely to have inspired the team's ...