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At least, that's what Katy Tam, a postdoctoral fellow at the University of Toronto, found from her own scrolling. "I realized that I wasn't truly enjoying or engaging with the content," said Tam.

Scrolling is the new smoking. But the thing is, we won against Big Tobacco. There’s a lot we can learn from how we took Big Tobacco down for how we can break free of Big Social.

Doom-scrolling illustrates how technology has been designed to work against us, McLaughlin says, but understanding our basic cognitive limits can help us design technology that better supports us.

Scrolling through phone, tablet at bedtime is not good for your health 02:34. MIAMI - It's something a lot of us do. To wind down at bedtime, we mindlessly scroll through our phones until we begin ...