Somerville’s Sav-Mor Liquors store with its iconic comedic sign has made its last joke on McGrath Highway. But fans of the store’s light-hearted commentary will now be able to find it on Canal ...

But not Sav-Mor Spirits. With our expectations so very ... Just as there's value in a casual glance at a logo on the boards of an NHL hockey rink. But then the creativity of these lines builds ...

The Somerville sign duel between Sav-Mor Liquors and McDonald’s is raging on with another bout of warring words. The feud between the McGrath Highway neighbors began earlier this month after Sav ...

SOMERVILLE (CBS) -- The McDonald's and Sav-Mor Liquors on McGrath Highway have been feuding via their large roadside signs for the past few weeks. On May 9, in response to the sign of the McDonald ...

(It’s liquor). But after more than a decade of lighting up a drab stretch of McGrath Highway with waggish messages on its large marquee, Sav-Mor Spirits is moving to fancier digs. Last week ...

Sav-Mor Discount Liquors apparently wants its sign battle with McDonald’s to keep on sizzling. Days after a back-and-forth war of the marquees broke out between a McDonald’s and Sav-Mor along ...

BOYBB TELLS US THE SIGN IS S Sav-Mor Liquors’ iconic sign has been serving snickers from the side of McGrath Highway in Somerville, Mass., for more than a decade. Robbie Weiner is the brains ...