Those automakers all have their own performance sub-brands, so Lucid now does. At the annual Monterey Car Week festivities, Lucid unveiled its Sapphire performance brand.

Lucid launched its Sapphire performance brand with a 1,200 horsepower, tri-motor Lucid Air Sapphire.

What makes someone want to go beyond just marketing a brand to actually building it from the inside out? For Jaime Keller, Brand Director of Bombay Sapphire at Bacardi, it all goes back to her ...

Jaime Keller is the brand director of Bombay Sapphire gin for North America and lives in Miami. She's also a mother and splits her day between family time, working from home, and market visits ...

The Sapphire brand has been a huge success among younger customers, which ran to the luxury Sapphire Reserve card in 2016 when it launched with a 100,000-point sign-on bonus.

She sported the $1,144 Pink Sapphire Cocktail Ring With Diamond Pavé by Ecksand, a Canadian jewelry brand. Meghan often supports Canadian brands as she lived in Toronto for years while filming Suits.

Another brand with Intel Arc B-series graphics cards enters the market: Sapphire or PC Partner?

BOMBAY SAPPHIRE®, the world’s leading premium gin brand, announces the launch of BOMBAY SAPPHIRE SUNSET®, a new gin inspired by the mellow heat and or ...

Bombay Sapphire Gin presents ‘Canvas Bar’, the first-ever interactive cocktail bar where guests can enjoy DIY drinks and play the role of master mixol ...