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Serif vs. sans-serif: how to choose the right font for your projectWhen you're embarking on a new creative project, typography design is one of the most important things to consider. But with so many fonts to choose from – even if you only stick to free fonts ...
These are considered best for longer text passages. Sans serif fonts, like Arial and Helvetica, are defined by what they don’t have: those “wings” and “feet.” They have cleaner lines and ...
At the time, a sans serif was rarely used for more than one or two words or a single sentence. Aptos would be classified as a “neo-grotesque” font. “Neo-grotesque was when the artistry ...
The main flavor of Aptos is a sans-serif font—described by Matteson as "Helvetica" but with "a bit of a human touch" that makes it "more approachable and less institutional." But like Apple's ...
The U.S. State Department is going sans serif: It has directed staff at home and overseas to phase out the Times New Roman font and adopt Calibri in official communications and memos, in a bid to ...
A 12-point Arial is a different font than a 14-point Arial, but they use the same typeface of Arial.) The long-running divide: serif v. sans serif One debate has taken place over typefaces that ...
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