With Serif TV, a sleek set that's designed to blend in with your furniture at home or office, Samsung wanted to take a different approach. Earlier this month, the company announced that Serif TV ...

At least, that’s the theory Samsung is testing with its new partnership with Ashley Furniture ... including Samsung TVs, the Frame TV that looks like a piece of art, and the Music Frame ...

If there's one thing Samsung ... Serif TV was developed with Paris-based design brothers Ronan & Erwan Bouroullec. These industrial designers generally aim their efforts at furniture design ...