Samsonite has been a brand in hibernation for decades--worth $250 million today by the measure shown below--but former Louis Vuitton chief executive officer Marcello Bottoli is trying to wake it ...

You may remember this commercial from 1970. It begins in an empty gorilla cage at the zoo. A zookeeper quickly opens the cage door, throws in a red suitcase and shuts the door again. Suddenly, a ...