The report was based on data from a survey of 500 sales and marketing leaders. Some 43% of respondents say they are mostly aligned with their counterparts, 24% say they are completely aligned, and 22% ...

Sales and Marketing teams most often collaborate ... Source: CMOs’ Top Uses For AI: Personalization and Predictive Analytics. Marketing Charts. March 14, 2019 45% of retailers are either ...

How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services? The ...

Opinions expressed are those of the author. Recently, I had the privilege of moderating two panels featuring sales and marketing leaders representing companies the likes of Manhattan Associates ...

The chief marketing officer at Twilio says AI will soon be in use in sales and marketing at every company. The tech can be used both to boost productivity, and to make ads more effective.

In marketing and sales, the buzz around gen AI is particularly strong. According to a recent McKinsey survey of almost 4,000 commercial leaders, one in five sales organizations has already ...