Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

Pure Hydrogen has signed a distribution agreement with an Argentinian renewable energy company for its heavy-duty hydrogen ...

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

Another management priority is to deleverage the balance sheet to around 5-6 times net debt/EBITDA by 2027, which is welcome, given that Cellnex's leverage is currently above peers'.

Andy Russick, who sells canned fruit and tomatoes to top U.S. grocers like Kroger, hospitals and schools, shares the stated ...

These marketing tactics should flow from a well-thought-out marketing strategy – a key differentiator from sales. In other words, marketing is more strategic in nature, and it's more long-term.

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

Bill Gillespie Author's page Bill Gillespie has been in the printing business for 49 years and has been in sales and marketing since 1978. He was formerly the COO of National Color Graphics, an ...

Prolifiq, which provides sales content management software for the Life Sciences industry, has announced the release of its enhanced mobility suite, which enables Prolifiq users to send and track ...

B2B marketing collateral such as brochures and whitepapers have decreased in popularity for technology decision makers in the states, according to a survey by Eccolo Media. Compared to last year’s ...

Marketing gets up-to-date, real-time product information, while product development makes sure they’re designing the right products, for the right customers, in the right markets.