B2B industries and high-ticket consumer sectors, sales cycles are anything but short. Unlike quick transactional models, where a customer might convert after a single interaction, long sales cycles ...

Understanding the buyer’s journey is not just beneficial—it’s essential. The manufacturing industry, once driven primarily by face-to-face sales and traditional marketing, has undergone a digital ...

Automation software company UiPath (NYSE:PATH) in Q1 CY2025, with sales up 6.4% year on year to $356.6 million. On top of ...

The MOS is about customer intimacy. It empowers brands to show up for consumers where they are, when it matters most, with ...

The travel industry has always moved fast, but AI is making it move smarter. From intelligent user journeys inside travel ...

AI excels at analyzing massive datasets to uncover actionable customer insights. Through advanced algorithms, marketers can automatically segment audiences based on demographics, behaviors, ...

Dividend growth stocks are proven wealth creators. These two blue chip dividend growth stocks also double as top safe havens.

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

Small businesses are turning to artificial intelligence to automate tasks, enhance decision-making, and improve customer ...

Efficient customer service solutions are essential for any online store. Shoppers expect quick answers, personalized ...