Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

At the e4m Connected TV Conference, marketing leaders explored how data has evolved from being merely fuel for businesses to ...

Marketers, at the e4m Pitch CMO Summit 2025, debated whether digital delivers clarity or chaos, highlighting gaps in ...

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

During his time at Estée Lauder, the brand began analyzing, and applying data to, multiple stages of the marketing funnel, a change from the sales-based models it had been using to measure campaigns’ ...

While the course also introduces users to Ivan’s broader suite of advanced training programs, the free material is designed ...

While Google Ads is common for lead generation, many people aren’t familiar with how to expand their marketing efforts to include Meta Ads for lead generation.  There are many options for Meta Ads ...

But not all the methods of courting previous generations of consumers work with Gen Z. This was the topic of “Gen Z Broke the Marketing Funnel,” a panel discussion at the April 2025 POSSIBLE ...