Seven Elite Daily staff members tried and reviewed Rare Beauty's new Soft Pinch Liquid Contour after Selena Gomez's SP liquid ...

Sephora surprises with great offers on Tuesday, February 4! Including Valentine's Day gifts from tatcha & Sol de Janeiro, ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Maybelline is a household brand in the cosmetic industry, giving consumers quality goods at affordable prices for decades.