The fast-food giant is bringing back the Shamrock Shake and is using a character it hasn’t employed in 40 years as it works to recover

The Shamrock Shake is back at McDonald’s—and so is Grimace’s Irish uncle, Uncle O’Grimacey. And yes, there’s already merchandise available. Nostalgia is an easy way to draw eyes to whatever product you’re pitching to consumers,

McDonald's announces the return of its Shamrock Shake and Oreo Shamrock McFlurry, revealing the official release date for the seasonal favorites.