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Silver set aside a whole chapter for the Paul Newman variant of the Daytona, “which Rolex just referred to as an ‘exotic dial’ in their marketing material at the time,” he says.

Even so, many of the brand’s solid gold models are now selling for less than the retail price, Hailwood says, with the exception of the Rolex Daytona, which continues to command high prices.

Auction house Phillips is set to offer a significant Rolex Daytona Ref. 6265, famously known as the “Big Red,” from the personal collection of French Formula One pioneer Jean-Pierre Jabouille.