In Asheville and other parts of Western North Carolina, tourism-related outlets are still fighting to survive the summer.

And Stein announced a new tourism campaign to encourage travel and spending in the North Carolina mountains. “Today’s reopening is a huge achievement,” Stein told attendees.

Trout are big business in western North Carolina — bringing the region $1.4 billion a year in tourism revenue. But they’re ...

Sylva is a quaint mountain town nestled in the scenic Plott Balsam Mountains of Western North Carolina. Similar to Asheville, ...

Chimney Rock State Park reopened June 27, nine months after Helene devastated the area. Local officials celebrated the ...

Asheville is bouncing back from Hurricane Helene. This Western North Carolina mountain town is ready for your visit.

With the U.S. 64 bridge out, N.C. Department of Transportation engineers used scaffolding to make a footbridge over the Rocky Branch River in Bat Cave, North Carolina. Taken Thursday, Oct. 10, 2024.

At the reopening, Stein also announced a new tourism initiative, "Rediscover the Unforgettable," intended to bring more visitors back to Western North Carolina, in partnership with Visit N.C.