Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

It's no secret that the South African gaming industry continues to grow, driven by an increase in smartphone penetration ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Roblox and the Metaverse director Ann Shin and participant Alex Farrugia about youth activists in the gaming world.

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Sega's Like a Dragon is about to venture into Roblox via a partnership with GeekOut. It will bring the franchise's urban grit ...

In today’s fast-paced retail environment, brands must meet their customers where they are—especially in the evolving digital ...

In many ways, video games have a positive impact on people's lives. From pure entertainment and connecting with friends to stimulating your brain ...

IT’S the hit game loved by 380MILLION players – and there’s a good chance that your child is one of them. But parents beware. Roblox may seem like a wonderful fantasy game, but ...