He bought his first-ever tie for $3 to present the idea to Enrico, and, as the story goes, the rest was history. Flamin’ Hot Cheetos went on to become a sensation, transcending Cheetos to ...

Richard Montanez allegedly pitched his idea to a PepsiCo exec and rose from a janitor to become Frito-Lay’s vice president of multicultural marketing. Dave Fusaro PepsiCo this week won the dismissal ...

The ex-janitor-turned-executive who said he invented Flamin’ Hot Cheetos sued his former employers, saying he was harmed when ...

SANTA ANA, Calif. (CN) — Richard Montañez says he created Flamin’ Hot Cheetos 36 years ago as a janitor at the Frito-Lay plant in Rancho Cucamonga — a rags-to-riches success story that led him to a ...

Richard Montanez, who retired from PepsiCo in 2019 to become a full-time motivational speaker, had his lawsuit against his former employer tossed. GC Images.

(Reuters) -PepsiCo won the dismissal of a lawsuit by a former executive who said the food and beverage company defrauded and defamed him by denying that he invented Flamin' Hot Cheetos. In a ...

PepsiCo has won a key victory in the legal dispute over the origins of Flamin’ Hot Cheetos, after a US federal court dismissed a lawsuit brought by former Frito-Lay's executive Richard Montañez.

Montanez's story about Flamin' Hot Cheetos was told in Longoria's 2023 film "Flamin' Hot" and in two memoirs. The case is Martinez v PepsiCo Inc et al, U.S. District Court, Central District of ...