Add articles to your saved list and come back to them any time. Nineteenth century advertising, borrowing Rudyard Kipling's colonial line, claimed the spread of the quality soap bar to be "the ...

Rexona used to be that modern and cool soap, which seemed to combine the qualities of Palmolive, Cinthol, and Lux in one. It smells clean yet creamy, fresh but not too strong.

The ubiquitous soap bar, the consumer’s first line of defence against COVID-19, has seen a decline in demand with the pandemic ebbing. According to data from Kantar, an analytics and brand ...