In fact, as food historian Steven Heller ably recounts in the introduction to Menu Design in America – 1850-1985, in its original pre-revolutionary French incarnation a restaurant was a meat- or ...

Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing ...

Fewer dishes assure a restaurant-goer of the establishment's quality, which increases diner trust. Plus, choosing between dozens of options can stress diners out. According to one restaurant ...

How to Maximize Restaurant Sales Through Menu Design. Restaurants focused on improving their sales know it takes more than training wait staff to up-sell items on your menu.

How much impact does menu design have on what we order at a restaurant? A lot. So much in fact that restaurants can hire “restaurant engineers” to ensure they’re putting their best foot forward.

There's more to restaurant menu design than hidden marketing tricks--or at least, there used to be.. A book due out in September from the design-centric publishing house TASCHEN will feature ...

When you go to a restaurant, you likely don't think of a menu as an advertising tool — it has all the necessary information. But it turns out menus are as much of an ad for expensive items as ...

Restaurant menu design could impact carbon footprint of dining Study explores diners’ choices from menus with carbon labels and climate-friendly default options Peer-Reviewed Publication ...