Ads that reflect their audience don’t just perform better; they drive higher consumer trust and loyalty. Research shows that representation in advertising leads to a 40% increase in consumer ...

Throw in a lack of racial diversity and we see that both industries ... the audience not only understand, but recognise. In a way that sounds, looks, and feels like them. The right language ...

NORTHAMPTON, MA / ACCESSWIRE / October 25, 2022 / While most conversations on representation in media are centered around what audiences see on screen, of growing importance to viewers-and growing ...

At this point, there should be no argument against the idea that representation is important in television, but Samba TV is highlighting how more diverse casts can benefit studios in its latest ...

The “Audiences Are Waiting for Hollywood to Greenlight Disability” report, which surveyed over 1,000 people about the current state of disability and mental health representation on screen ...

but many consumers say such representation can feel inauthentic and some advocates argue marketers are missing opportunities to engage with the LGBT audience. About 7.1% of American adults ...

Deaf representation has come a long way in Hollywood. “CODA’s” release and subsequent best picture Oscar win marked an important moment for deaf audiences ... Na’vi sign language, featured ...

surveyed over 1,000 people - both disabled and non-disabled - about the current state of disability and mental health representation on-screen. The findings were as follows: 66% of audiences are ...

Inevitable Foundation‘s latest survey has found that audiences have expressed “dissatisfaction” with disability representation in the entertainment industry. The “Audiences Are Waiting for ...