Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

AMC Theaters will have even more ads ahead of its feature film screenings. In 2019, Cinemark and Regal signed a deal with ad ...

Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's US theaters fell 11% in the first quarter. You're going to see ads during the trailers at ...