Krispy Kreme and GoPro were among the companies riding the latest meme stock rally on Wednesday, as retail traders latched on to the highly shorted names a day after piling into the shares of department store company Kohl's.

Kohl's and Krispy Kreme have been subject of online chatter, including on WallStreetBets, about their potential. Rocket Companies is up 6%.

The equity price of iBuyer pioneer Opendoor has surged, and it appears entirely driven by Reddit’s infamous Wall Street Bets subreddit.

Shares of heavily shorted stocks jumped in Wednesday premarket trading as the recent meme stock revival spread to more names. Doughnut chain Krispy Kreme (NASDAQ:DNUT) surged 33%, following nearly a 27% gain on Tuesday.

Bloomberg journalists discuss today's biggest winners and losers in the stock market. Listen for analysis on the companies making news on Wall Street.

7 Web 3.0 Plays That Could Be the Best Plays You Ever Make; Investment decisions shouldn’t be made on talk alone. But checking out the WSB threads on these seven Reddit stocks, may give you an ...

The latest meme-stock frenzy shows that “market psychology and crowd behavior can sometimes matter more than the numbers,” says Capital.com analyst Daniela Sabin Hathorn