In the mid-2010s, Instagram took over as the app for creators to make it big — and amass huge followings. The biggest "mega-influencers" had upwards of 10 or 20 million followers and secured ...

Chord Commerce, the smarter Customer Data Platform (CDP) built for commerce, has raised $5.5M to expand its AI-powered data ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

By Stan Turek, General Manager of Measurement at InMarket Today, every brand and retailer is dealing with fragmented consumer ...

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and even how to spend our time. While it might seem like we’re making logical ...

A Shanghai-based maker of “blind box” figurines made $1.8 billion last year—and continues to grow across the world.

Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

Amazon is the most persuasive brand in America, followed by Walmart (#2), Amazon Prime (#3), Spotify (#4), and Apple (#5), ...

John Cena has taken inspiration from one of his classic T-shirts for his brand-new merchandise. The 16-time WWE Champion’s ...

The president is worth at least $4.9 billion, and crypto assets like $TRUMP and World Liberty Financial could add billions ...