The team is calling the new crown it's "Alpha Dawg," which, much to the delight of the internet, is sponsored by DUDE Wipes, ...

The Browns are embracing their nickname in a new way this season. Cleveland introduced a brown alternate helmet on Wednesday as part of a monochrome uniform branded as their "Alpha Dawg" look.

The Browns teamed up with Dude Wipes to introduce the new “ Alpha Dawg ” uniform on July 23. “The reveal kicks off the team’s ‘Alpha Dawg’ era—an all-brown aesthetic built for the gridiron and bred ...