Loom bands are taking the world by storm – and it’s not hard to see why. Rainbow-coloured and cheap, kids and adults can have hours of fun putting together flash designs with these bright ...

But when it came to the Rainbow Loom, he was insistent. “There are like 10 people at school that don’t have them. Everyone else is into it,” said Angelo, of Naperville.

On Feb. 26, Kimmel wore the Rainbow Loom suit on his show. The owners of the Wixom, Mich., company, Rainbow Loom by Choon's Design, made the winning bid of $40,000.

Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible ...

More than 500 kids and adults built a 23,760-foot-long Rainbow Loom chain Saturday in Tustin in an attempt to set a Guinness world record. Eager participants braved the rain to help Max Wilford, a ...

More than 500 kids and adults built a 29,040-foot-long Rainbow Loom chain in Tustin on Saturday in an attempt to set a Guinness world record. Eager participants braved the rain to help Max Wilford ...

The loom creates a menagerie of rubber band bracelets in different shapes, colors and sizes. "They're not that hard to make," 7-year-old Isabella Marcos said. Rainbow Looms have been flying off ...

Rainbow Loom is the runaway hit of this holiday season. The jewelry-making kit and its accessories occupy several top spots on Amazon's list of best-selling toys.Inventor Cheong-Choon Ng, who quit ...

"This is a brand new craft," said Cheong-Choon Ng, the inventor of the Rainbow Loom, one of the hottest toys on the market. Children use the loom to create jewelry out of rubber bands.