Agencies using Donovan Data Systems' (DDS) spot media-buying system can now evaluate and purchase airtime on HD Radio and streaming radio stations. DDS, with the support of the RAB, radio rep ...

The ANA initially released the template in 2016 and updated it in 2018. The new version addresses key developments in the media buying industry over the past five years.

A report from the World Federation of Advertisers found nearly all major brands are reviewing their advertising contracts to get transparency over media buys.