The going won’t be easy though. In a high-involvement category, the big challenge for brands is to own the emotional context ...

What if our four-legged friends could live longer? That's the promise of LOY-002, a drug developed by biotech firm Loyal, ...

Metaylim hotels and Purina partner to offer guests arriving with dogs in summer a Pro Plan Dental Care treat pack to help keep their dogs’ oral hygiene and fresh breath.