Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, ...

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, ...

Teaser pairs the American actor’s narration with moody visuals to explore the sneaker’s cultural staying power.

Behind Anheuser-Busch’s abrupt reversal. Before the boycott, Alissa Heinerscheid, vice president of marketing for Bud Light, said in an interview that the brand needed to be more inclusive.

LPL Financial launched a marketing campaign featuring Anna Kendrick to broaden brand awareness and reach new audiences.

The use of the recycling symbol—the familiar three chasing arrows—constitutes a misrepresentation of claims, says the EPA.

Superman has soared above London and Mumbai in an audacious global marketing campaign that has left fans in both cities ...

The California Society of CPAs launched a promotional campaign to highlight the value and role of CPAs and to attract others to the profession. Members of CalCPA are invited to participate in the ...

‘The Blair Witch Project’ transformed movie marketing with its groundbreaking viral campaign — and set the stage for the online promotional techniques of today.

A campaign video features sleek shots of a Nespresso pod as a voice-over explains how the recyclable metal is used for product freshness. The creative also connects the circular form of the pods to ...

Eric Austin, a proud alumnus of Tennessee State University, is a dynamic force behind the global marketing and media initiatives of some of the top body care brands.