And thirdly, this strong start to the year, combined with our 24/7 portfolio, our bespoke capabilities and our proven track record enables us to reiterate our 2025 guidance that we issued in February.

With influencer partnerships, regional campaigns, and community-led virality, Meerkat’s marketing push aims to reach millions ...

The state’s health insurance exchange transmitted pregnancy and domestic abuse data during a marketing campaign. It is ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

Stop guessing, start connecting: Get actionable insights for reaching Black/African American Audiences. Don’t let your advertising miss the mark with this audience. DMA® data is essential for any ...

Mass-text messaging campaigns would have to disclose who paid for them, and direct campaign expenditures would be required to ...

Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms, businesses ...

A new political group funded by Philadelphia unions and building industry leaders is bankrolling an advertising blitz to ...

Latin American lollipop brand Bon Bon Bum enters the US market, using a playful sports sponsorship and tropical flavours to connect with Gen Z and grow its confectionery footprint.

The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years.

In the historic election for mayor of Skokie, candidate David “Azi” Lifsics spent big dollar amounts and garnered big-name ...

If marketing leaders want to make smarter investment decisions, they must rethink how they measure true performance.