Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

In today’s competitive beverage landscape, The Coca-Cola Company KO is leaning heavily into a premiumization strategy to ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

Apple is ramping up the promotion of its latest original film with push notifications and ads inside the Wallet app. Not a ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a disservice by being out of the loop.

Black Friday is one of the biggest sales events of the year. Last year, Shopify merchants drove a record-breaking $11.5 ...

Independent media agency Yango, known for its people-focused and results-driven approach, has announced the promotion of Eb Yusuf to General Manager, Strategy, Culture & Insights.

App Promotion Summit NYC, taking place at 360 Madison on September 18th, has announced its speaker line-up. The event will feature growth and product ...

Q In this advertisement feature we ask Tim Smith what does today’s customer journey look like and how might it change in the ...

In a time where digital advertising saturates every screen, it’s notable that tangible, branded merchandise remains a staple of effective marketing ...

A new report from the Harvard Business Review and loyalty shop Talon.One finds organizations tooling up to bring ...