Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

In today’s competitive beverage landscape, The Coca-Cola Company KO is leaning heavily into a premiumization strategy to ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

Apple is ramping up the promotion of its latest original film with push notifications and ads inside the Wallet app. Not a ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...