Black Friday and Cyber Monday (BFCM) are two of the biggest moments in the retail calendar and they’re only getting bigger.

Flo Health's Head of ASO reveals how privacy became their competitive advantage and unconventional tactics that drive growth.

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

The Farmers Bank announces the promotion of Steve Latour to Vice President, Community & Customer Experience Officer. This new, first-of-its-kind position for the bank will play a vital role in ...

Hernandez, in his new role, is responsible for leading Chicken Salad Chick’s franchise and brand marketing. Amplifying the ...

Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

Lost Highway and Capitol Nashville merge radio promo teams, FlyteVu sells and makes staff changes, AEG hires Asia CEO & more music industry job news.

The marketing 3 Ps (Product, Price, Place, Promotion) are a core part of any good business plan. They work together to help ...

Veteran technology executives to propel Avalara's global expansion, strengthen brand impact, and lead innovation at scale Avalara, Inc., a leader in modern tax compliance automation, today announced ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and infer from.