Toyota's Chairman, Akio Toyoda, emphasises the company's focus on hybrid vehicles over fully electric options, arguing that ...

Embracing diversity and proactive listening, not talking, can bolster your business. The loudest voices may seem like they ...

Whether you're closing a major deal or navigating internal agreements, successful business negotiation calls for strategy, ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role ...

This policy then becomes a framework for creating marketing strategies that align with marketing objectives and maintain the reputation of the business. A marketing policy is similar to a business ...

For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

The Columbia University M.S. in Information & Knowledge Strategy (IKNS) degree provides students with foundations in ...

A direct marketing pitch that is delivered to the widest possible audience is probably the least effective. With that strategy, the company may gain a few customers while annoying all of the other ...

Mode has recently become the first UK publicly-traded company to purchase a significant amount of Bitcoin as part of its treasury investment strategy. CEO Michael Saylor revealed that MicroStrategy’s ...

During the meeting, Herath also spoke about the need for targeted marketing initiatives and the establishment of incentives that would attract foreign investors. He encouraged the ambassadors to ...