Concept testing helps to validate that there are real customers who actually want your product—that your company is solving a real problem.

BRP has white-space opportunities to expand the business faster than we expect, particularly in the underpenetrated markets and some niches (like electric) of the year-round lines. BRP competes with ...

One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these consumers have of the company's ...

This week brings the launch of the latest collaboration between Lego and Pixar, a new retro-styled speaker from Marshall and ...

Behind A/B testing lies a strategic approach that is reshaping how modern products are designed, refined and launched.

Product line pricing refers to the practice of reviewing and setting prices for multiple products that a company offers in coordination with one another. Rather than looking at each product ...