One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these consumers have of the company's ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Yarilet Perez is an experienced multimedia journalist and fact-checker ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

(Product line revenues based on each company’s most ... the Magnificent Seven have markedly different characteristics. For example, NVIDIA’s chip business has higher margins than Amazon ...

Product line is the group of products manufactured by a company that are closely related in use and in production and marketing requirements. A product line is a number of products grouped ...

The obvious constraint with this formula is that many companies have a diversified product line. For example, Apple can sell a MacBook, iPhone, and iPad, each for a different price. Therefore ...

If you're debating expanding your product line, first ask yourself these 15 questions, shared by the members of Forbes Business Council. Members of Forbes Business Council share essential ...