A white label product is manufactured by one company then packaged and sold by other companies under various brand names. This saves companies time, energy, and money.

A private brand, also known as a store brand or private label, is a product manufactured for and sold under the name of a specific retailer, typically at lower prices than national brands.

Common examples are tissue products that claim various percentages of post-consumer recycled content. Sometimes labels are vague, poorly defined, or so broad that their real meaning is likely to ...