Concept testing helps to validate that there are real customers who actually want your product—that your company is solving a ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

It is therefore crucial to investigate the use of emerging product concept development (PCD) approaches, such as Kanban, which are inherited from Lean philosophy, to increase the value in customized ...

Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan For as long ...