Overall, research confirms that 39 percent of consumers are less likely to trust brands that only communicate with them ...

As tech develops at speed and we encounter an increasing number of ads in the digital realm every day, it might like like print ads are a thing of the past. However, many brands are still making ...

"Print is dead?" It's a question – or sometimes statement – that many advertisers have mused over since the rise of digital alternatives. However, as we prove here, brands are clearly still ...

With so much emphasis on digital marketing these days, one might think print advertising a thing of the past. On the contrary, integrating print ads into a full-funnel strategy can help marketers ...

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If you’re still treating print and digital advertising like it’s an either/or choice—you’re probably losing out. You’re missing reach. You’re bleeding recall. And your brand is ...

Grocery chain Kroger is moving away from printed ad circulations nationwide to a digital format to cut costs and adapt to customers’ move towards digital shopping. A representative for Kroger ...

CLEVELAND, Ohio — Giant Eagle’s weekly ads will once again be mailed to Clevelanders each week, although they’ll be smaller than before. Giant Eagle will start mailing its weekly printed ads ...