The company has two product categories, each of which come in a variety ... of this energy drink is a caffeine rush and crash. PRIME drinks come with a hefty price tag. A pack of 12 of Hydration ...

Prime is billed as a “better for you lifestyle beverage that people could enjoy on any occasion.” It also hoped to eschew the “sports drink” label ... A 12-pack costs $29.99 and is sold ...