Prime. It is the name that is on ... Unfortunately, getting your hands on a bottle is easier said than done. Keen to try the drink that's sent the nation into a frenzy, he visited five different ...

The bottle is worth $500,000, Prime Energy Drink co-founders Logan Paul and Olajide Olayinka Williams “JJ” Olatunji said on TikTok. A view of a solid gold PRIME bottle as Logan Paul visits ...

But the desperate frenzy to snag a bottle is less about the actual drink than the cultlike community that has popped up around it, marketing experts say. Prime was launched by two prominent ...

PRIME bottles themselves have become status symbols, and fans list “clean/empty” bottles on eBay. The marketing for the influencer-backed drink contributes to the status symbol: One TikTok ...

A mum has turned her son's empty Prime drink bottles into bedroom lamps - as the teen treasured the trash and refused to throw them away. Pauline Murphy was clearing out 13-year-old Alfie Riley's ...

Resellers are cashing in on the popularity of a drink promoted by celebrity YouTubers. Single bottles of Prime flavoured water are selling for up to £10,000 online as fans clamour for the viral ...

Prime Hydration Drink is in high demand in the UK with Asda's stock currently unable to keep up in many locations. This means that many resellers are profiting by selling Prime bottles online.