Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Primark has been giving shoppers a glimpse of its new spring products in recent weeks, from pink striped sofas to floral ...

Shoppers are super excited following the news one of the country's favourite retailers is set to open a brand new home store ...

Primark is planning to open its first separate ‘Primark Home’ store in Belfast. The fashion giant wants to prove itself in ...

Homeowners looking to spruce up their living rooms and bedrooms have been "running" to Primark for the new items ...

A Lidl, Home Bargains, Primark and Aldi fan saved £500 last year filling her home with all the trending bargains that are 'just like more expensive brands'. Rachel Davey, 29, has always loved finding ...

A Lidl, Home Bargains, Primark and Aldi fan saved £500 last year filling her home with all the trending bargains that are 'just like more expensive brands'. Rachel Davey, 29, has always loved ...

The fashion chain’s like-for-like sales in the UK and Ireland — which account for almost half of the total — fell more ...

An MP and councillor said they were in discussions with Primark in the hope the retailer would open a store in a town. Rupert ...

MEET the dupe fanatic who saved £500 last year filling her home with all the trending bargains from Aldi, Home Bargains and ...

Shoppers are super excited following the news one of the country's favourite retailers is set to open a brand new home store in March. Primark Home is set to open in the coming weeks as the brand ...

Fans of Primark's viral jumpers will love a new £15 style that shoppers can enjoy now and later in the year when spring ...