With this initiative, the brand is not only making a business-savvy decision but also taking meaningful steps to foster inclusivity in the retail sector.

LONDON — Primark has teamed with Victoria Jenkins, the founder of Unhidden Clothing, on a 49-piece adaptive clothing range ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Developed alongside award-winning adaptive fashion designer and disability campaigner, Victoria Jenkins, the range will be ...

Molly-Mae is one of the biggest influencers in the UK, shooting to stardom after appearing on the fifth season of Love Island ...

Primark has unveiled a new adaptive clothing range for men and women in collaboration with designer and disability advocate ...

Primark is entering a new market with the launch of a clothing range designed specifically for people with disabilities.

Elliot Caswell has cerebral palsy and, like many disabled people, struggles to find clothes that are easy to put on. Now he ...

The range has been designed in collaboration with award-winning adaptive fashion designer and disability campaigner, Victoria ...

Following the debut of adaptive women’s underwear in 2024, Primark has expanded its offerings of clothing for disabled people ...

Primark fans are going crazy for the budget fashion retailer's new Valentine's Day clothes which they are are "super cute" ...