With this initiative, the brand is not only making a business-savvy decision but also taking meaningful steps to foster inclusivity in the retail sector.

Primark have just released their brand new underwear sets that shoppers are 'obsessed' with and have dubbed as 'beautiful'.

Developed alongside award-winning adaptive fashion designer and disability campaigner, Victoria Jenkins, the range will be ...

Fashion fans love Primark's jumpers — it's no secret. The retailer's £17 crew-neck jumpers are all over social media, where they've become something of a viral sensation. "The best jumpers," as ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Molly-Mae is one of the biggest influencers in the UK, shooting to stardom after appearing on the fifth season of Love Island ...

Fashion fans fell in love with the 'gorgeous striped jumper after an eagle-eyed shopper showcased the stunning style ...

LONDON — Primark has teamed with Victoria Jenkins, the founder of Unhidden Clothing, on a 49-piece adaptive clothing range ...

Primark has unveiled a new adaptive clothing range for men and women in collaboration with designer and disability advocate ...

Primark is entering a new market with the launch of a clothing range designed specifically for people with disabilities.