PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A bathing suit that makes you feel confident, comfortable and carefree enough for an impromptu dip in the pool is key to an ...

The ideal summer essential is a white T-shirt. It’s ideal for days when you don’t want to overthink your attire because it’s ...

What’s the best fabric for summer? Jessica Minkoff told me to get lightweight and wrinkle-resistant cotton, viscose, and ...

Give a classic mariner tee a gamine twist with a pleated mini, sleek heels, and a mermaid-esque bag that subtly nods to ...

According to Denim Dudes founder Amy Leverton, several cultural undercurrents are shaping denim trends for Fall/Winter ...

To curate the best summer shoes for men, our fashion team led by Deputy Editor Christian Gollayan have personally tried on and tested a variety of styles and brands. To get a feel for how these ...

Bring on the embroidery, beading and bold colors! Here are 14 maximalist summer fashion pieces PureWow’s fashion editor is ...

As the weather warms, Spring 2025 brings a wave of fresh trends that blend nostalgia with modern flair. From the resurgence ...

In “Sirens,” the dress codes of “The Official Preppy Handbook” are followed to a comical, Lilly Pulitzer-laden T.

Roger Federer’s new collection with Uniqlo comes seven years into a decade-long deal, one the tennis champion struck with the ...