The Premier League and Microsoft have announced a five-year strategic partnership designed to transform how 1.8 billion fans ...

With the Club World Cup semifinals beginning today at Met Life Stadium in East Rutherford, N.J., NYCFC and Brooklyn-based ...

New season brings new tech for the Premier League as Microsoft takes over to bring AI-powered watching experience for the ...

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The Observer understands that Jamaica’s two free-to-air broadcasters, Television Jamaica, and CVM TV, as well as production ...

Leeds United have today unveiled their new home kit ahead of the 2025/26 Premier League season. The Whites say the design ...

Wrexham AFC are pleased to announce Ancestry as our new official family history partner, with the company’s brand to feature ...

Brentford has unveiled the club’s home kit for the 2025/26 season in partnership with new official kit partner Joma Sport S.A ...

One of the key figures who advised the Friedkin Group has revealed why Everton was such a compelling opportunity. Jeff Kaplan of Andalusian Partners led the advisory for TFG on the acquisition of the ...

Christopher Ward and Tudor are among brands tapping into the sport’s fast-growing fanbases, including the US and women ...

Tottenham Hotspur have signed Japan defender Kota Takai on a five-year contract from J-League side Kawasaki Frontale, the ...

ToonieBet, Soft2Bet’s premier sportsbook and online casino brand tailored for Canadian players, has been named both an ...